The web has measured a long distance in the past decade, probably much more than anything else that counts. Internet users have multiplied over the years, surfing the web for shopping, banking, reading, communicating, socializing, and what not? And with the number of increasing users, websites have been mushrooming at a jet speed, making the web more competitive than ever before. ‘Basic’ is no more an acceptable norm when it comes to online stores and other websites. To be on the top and excel, you need to keep up with the latest trends. These trends are based on latest additions to the web market taking it further on the road to progress.

The ultimate motive of these digital design trends is to provide enhanced User Experience (UX) by providing a modernized User Interface (UI). As the web is changing rapidly, these trends are quite dynamic. In this blog, we have jotted down the ongoing UI-UX Web Design Trends based on recent market research and user reviews.

Smart Personalization

Till now, it was pretty much enough to add stock images from the internet to your website but now even older and already popular websites are getting a makeover by adopting creative design solutions to make their websites a better view to visitors. Everything from icons and illustrations to product pictures and website promotions needs smart personalization to enhance user experience. The idea is to create a brand of one’s own by customizing every aspect of the business on the line of thought of the brand.

Personalization not only increases the appearance of the website, but also augments user interface by offering an attractive and smarter site to the user. Website owners must consider designing personalized icons which are compelling enough for the visitors/customers to explore the site further. Product images and videos even though from same brands are now being manually shot in the store’s dedicated studio to present the product from a different perspective than competitive stores are displaying. And the results are visibly rewarding.

Time Controlled Designs

For a considerable time, UX was being estimated on the basis of how much time a customer spends on the site. This perspective is eventually getting outdated. Now, the UX depends on how swift your website is and how quickly it can cater to the requirements of the customer. The customer shouldn’t be forever lost surfing through the products and service they don’t require. Websites are now expected to be designed in smarter way. Filters and smart find options are the new UI-UX trends.

Time controlled designs appreciably help in achieving UX by providing the customer what they want in no time. The world is moving more rapid than ever and an ecommerce store isn’t where a user wants to wander off exploiting their crucial time. Faster services significantly facilitate UI of the website further leading to a great UX as well.

Advanced Animations

The web market is developing at such a rapid pace that trends alter even before the previous one settles in. While we were just witnessing a changing trend of showcasing high definition designer pictures as product images instead of the boring white background workable images, there are already animations and videos emerging up as the latest addition to progressing UI of websites.

Animations are a funky way to present your idea in front of your customers. Moreover, creating animations for your store is comparatively budgetary for your website than shooting new videos every other day. But one important thing that websites need to consider is that the animations shouldn’t be forced. At the end of the day, they aren’t for entertainment but serve a purpose and should be designed accordingly.

Focus on smaller devices

Till now the focus of website designs was on computers and laptop screens. Later on, a workable version for small screens like mobiles and tabs was launched to ease navigation through multiple devices. But now, the trends are altering. Graphics design is now prioritized for mobile devices as the user ship has significantly moved from laptops to smaller screens.

A logical explanation of focusing on mobile devices as primary source of customer interaction is the number of devices people own. Computers and laptops are common these days but not as much as mobile devices. Almost every person who qualifies as a customer owns at least one mobile device with internet connection and spends much more time on their phone than on comparatively cumbersome devices like computers and laptops. Therefore, the latest UI-UX trend demands a responsive website design developed primarily for such devices.

Long Scroll Websites

Though scrolling is more of a basic function of a website than style, but the way websites utilize at a particular point of time can easily be acknowledged as the trends of those times. Presently, we can often spot websites adopting the long-scroll option for displaying content rather than increasing the number of pages. It is aimed to enhance the design of the website and also adds notably to the user experience.

This fashion of long scroll websites has also a direct connection to the trend of mobile websites. Mobile users tend to scroll through the whole page if the content seems relevant rather than clicking and moving to different links for content. This also facilitates a quick look over large volume of content without interruption. The long scroll method forms a linear narrative and imparts seamless content which directly affects the UI and UX of the website.

Flamboyant Color Palettes

The minimalistic website design is still an ongoing trend as was a year ago but the aspects of the design are changing. Keeping the websites too simple was hindering UI and UX to an extent as all websites were unconsciously getting a similar look, providing monotonous UI. The solution to this was derived by adopting attractive color palettes for websites which helped to keep a minimalist design which was far from ordinary.

The use of vibrant colors is intended to gain customer attention and at the same time increase the appeal of the websites, which flat colors fail to provide. You can choose contrasting colors or a themed website with different shades of colors from a particular group. The options are limitless but the test lies in choosing the right option at the right time and for the right thing.


UI-UX trends aren’t only aimed at increasing the aesthetic appeal of the website but greatly affect your visibility on the internet. The competition to survive within the online market is cutthroat and to make a mark is getting trickier by the day. You don’t get to wait and watch if something works for others, to decide it for yourself.

It all happens instantly and the only option you can consider is a bit of market research before adopting something for your website. The rule applies to web designs much more than anything else because it immediately forms the first impression on your visitors. So essentially, either you adopt something straight away and be the trend setter or get the tag of just being a follower. The decision is up to you!